I must have forgotten to post an entry regarding the flack that was brought about by an ad of Bayo, a clothing company here in the Philippines which had models of FIlipino lineage but with a certain mix of other nationalities in it and with bold white letters present the percentage of the Filipino race and the mix and asks WHAT’S YOUR MIX? — well this happened maybe 2 weeks ago. 

Image

Image

And just when I thought I have forgotten already to post something about this then there comes another boom which now involves the infamous Belo Medical Group, known in this 7,107 island-nation at the “beautifier” of the stars. Kind of similar to the percentage ad that Bayo was trying to sell but this time, the has the selling point that you looking lighter makes you look rich and well yeah, more “chicks.”

Image

Image

 

So my two cents worth. With the Bayo ad, I for one have always admired those “hybrid” mixes of Filipinos and other nationalities because of how charmed a living they lead with two nationalities to cover but do I need say more that them being a cross-race doesn’t discount the fact that we are still equal and even if they are FIL-AM, FIL-CHI, FIL-JAP, FIL-AUSSIE, FIL-BRIT, FIL-INDIAN, FIL-SPANISH or any mixes that you can think of, there is no SUPERIOR breed, NONE. I guess Bayo wants to convey a message for us to be confident of our own skin, to be proud of what we are made of. And I hope so, I am right. But if it is not the case, I guess race is not a factor or even mix of races is not something that we should be considering when looking into how beauty or class is measured because after all this, having the right mix does not dictate excellence but character that’s is embedded in the deep recesses of one’s being does.

On the other hand, the ill-conceived ad of Belo Medical Group’s Men’s Whitening products which I believe was a product of a well planned ad (pun intended) is really shocking. I understand that for ages now all these grooming products have been doing their best to capture the market by sometimes over-selling it through advertisements but this time around I think it’s an overkill.  I mean for the love of god, the ad does not only focus on the fleeting prowess of beauty but also enjoins a world of social climbing and inducing a make believe world that a lighter skin can grant the approval of the world. Ill-conceived? Yeah right, this made me look BMG to the lowest. Come on?! I know everyone wants to get a better looking skin but hell the medium turned out to be wrong so wrong. I really do not mind people wanting to be white but making it that as the means for something, now that’s awful. Glad the Belos apologized for this ad and I hope they take that down completely. Remind yourself the as long as you are hygienic and you the will and the character. What else could go wrong?

I just hope that after this hubbub, more companies would be responsible in the advertisement that they approve. It just reflects sometimes how well they understand their market or how “cheap” they consider their products are to produce a rubbish sales pitch to the masses. And for us on the receiving end, we may choose to go with the flow or we can choose to take a stand and acknowledge that external or races is  immaterial as to the beauty of our character and our will to excel. 🙂

Advertisements